her story

MEet Chérie Lane CEO AbbyLane

Abby Lane is an entrepreneur and stylist, currently serving as the Founder and CEO of Chérie Lane, a fashion brand dedicated to empowering ambitious women through elegant, chic, and sparkling styles.

With a keen eye for design and a passion for business, Abby has quickly established herself as a leader in the fashion industry, building a brand that resonates with driven women seeking confidence and sophistication in their wardrobes.

Abby founded Chérie Lane in 2022 while pursuing her studies at Baylor University, transforming a school project into a thriving business. By August 2024, she made the bold decision to leave a corporate career in supply chain management to focus on Chérie Lane full-time. Since then, she has led the brand’s rapid growth, cultivating a loyal community, expanding into a 2,600-square-foot warehouse, and assembling a dedicated team—all while remaining steadfast in her mission to inspire and elevate women through fashion.

Under Abby’s leadership, Chérie Lane has gained recognition for its timeless yet modern aesthetic, commitment to quality, and dedication to fostering a community of strong, empowered women. Looking ahead to 2025, she is focused on expanding the brand’s reach through pop-up events, a mobile app, and the potential launch of a flagship storefront. 

As a founder, creative director, and industry innovator, Abby is redefining what it means to lead in fashion, combining business acumen with an unwavering vision for style and empowerment.

Abby is a highly sought-after speaker on business and entrepreneurship. She currently resides in Dallas, Texas. She graduated from Baylor University with a degree in Supply Chain Management, Marketing, and Entrepreneurship & Corporate Innovation.